English-speaking Americans can no longer afford to ignore Spanish-speaking internet uses within our own country but specifically beyond our borders in Mexico, Spain and the rest of Latin America. Fortunately there are a few internet professionals who have the experience and knowledge to assist US-based websites with confronting and successfully overcoming this issue.
Joe Kutchera of dotGlobal is at the leading edge of this movement and after time spent in Spain and Mexico he fully understands the unique challenges that American websites have in attracting a Spanish-speaking online audience. A core tenet of Dahlism is seeking to expand an audience beyond our own borders whether that be physical, idealogical, or cultural.
Joe will be hosting a panel at SXSW 2010 that explores these topics in detail and is a must-attend for any website seeking the largest growing segment of internet users (Latin America).
Some of the questions that will be answered include:
1. How do consumers cross geo-political boundaries to find, read about and buy what they want?
2. How can marketers understand those trends and then formally create products for international markets?
3. Why did The Home Depot shut down its Spanish-language site for U.S. Hispanics only 4 months after launching it?
4. In contrast, why did Best Buy embrace their visitors from Mexico and Latin America on their Spanish-language e-commerce site for U.S. Hispanics?
5. When will Mandarin, Spanish, and Portuguese bypass English as the top languages online?
Give a thumbs up to this panel and make sure you attend.
