The Basics of Pro Blogging

September 9, 2009

Unless you are blogging for the pure joy of writing and sharing your thoughts and feelings with the world, you most likely are reading this because you intend to make money blogging, either directly or indirectly.
Blogs make money directly through advertising based on CPM, CPC, or CPA. CPM (Cost per-thousand) is a carry-over from the [...]

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Border Control – Reaching a Spanish-Speaking Internet Audience

September 8, 2009

English-speaking Americans can no longer afford to ignore Spanish-speaking internet uses within our own country but specifically beyond our borders in Mexico, Spain and the rest of Latin America. Fortunately there are a few internet professionals who have the experience and knowledge to assist US-based websites with confronting and successfully overcoming this issue.
Joe Kutchera of [...]

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Tweet Wars II: Demi Moore & Ashton Kutcher vs. Perez Hilton

September 8, 2009

Just as I take notice of the Tweet battle brewing between Tila Tequila and Shawne Merriman, an even juicer showdown is occurring between Perez Hilton (the most famous celebrity blogger in the world) and the Hollywood duo of Demi Moore and Ashton Kutcher. Typically I might smell a celebrity PR stunt for publicity but since [...]

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Twitter Wars: Tila Tequila vs. Shawne Merriman

September 8, 2009

Celebrities used to be restrained by their PR firms who delicately leaked statements to the press and the eyes of public opinion were glued to mainstream media which were controlled by these spin gurus. But since social media (Twitter in particular) has been grasped by celebrities, they now have an unedited megaphone from which to [...]

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Getting the Lunch Wagon Rolling ~ Hawaiian Style

September 3, 2009

I’m headed to Honolulu, HI at the end of the month to launch the website and online marketing campaign for the Joe Aloha Food Truck of Joe Aloha Catering. Mobile lunch wagons have been around for a long time but only recently have they become “hip” by offering more than the standard taco, hot [...]

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Why Blog? Says the Big Bad Corporation

September 3, 2009

The answer is simple. To connect with customers.
In most instances we visit corporate/business websites to view new products, get details on location or hours, and find contact information to complain (most likely) or give kudos (unlikely). As a business why not take this opportunity to show your website isn’t just an online brochure but rather [...]

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Power to the People or How Dooce Took Maytag for a Spin

September 2, 2009

Last week Dooce (aka Heather Armstrong) flexed her social media muscle and using Twitter called out Maytag for their shoddy customer service on a newly purchased washing machine that broke down. Her influence is far reaching as she has over 1.2 million followers and moments after her tweet they chimed in with 140-character stories of [...]

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